Facebook rightly assumes that most people will say no, and all those “allow Facebook to track your activity” requests will be a PR nightmare as everyone thinks about the business model underpinning “free to use” apps. Apple users will be asked by each installed app whether it’s okay to follow them around online. Now, though, AppTrackingTransparency is on different level. Privacy labels have been bad enough for Facebook-just ask WhatsApp, but there’s still an onus on users to dig for the information.
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